Positioning by Differentiation

In September 2017, a panel discussion on “Positioning through differentiation” took place as part of the Logistik-Forum Bodensee (Lake Constance Logistics Forum). Leading business experts discussed this topic and the future of logistics. Managing Director Alexander Fehr was invited to speak as an IT expert.


“Creating the relevant difference for our customers requires flexible and scalable systems. On-line trading shows us how important automation will be for us in the years to come. Customers require same-day delivery. What I order today, I would like delivered today. This is an enormous challenge for logistics and IT systems. This cannot be realised through standard solutions, as the requirements of the customers are completely different. Flexible and tailor-made systems are required that are perfectly matched to each other. Logistics processes need to be automated to reduce wastage and throughput time. For this, digitalisation is the prerequisite for automation,” noted Alexander Fehr.

Source: VNL Logistik-Forum Bodensee

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